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Brian P. Woolf

Brian P. Woolf

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Brian Woolf is a global leader in loyalty marketing and has written three definitive works on the subject: Measured Marketing: A Tool to Shape Food Store Strategy; Customer Specific Marketing; and Loyalty Marketing: The Second Act.

Brian is the President of the Retail Strategy Center, a Greenville, SC based company that focuses on helping retailers improve their sales and profits through effective loyalty programs and lean retailing practices.
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The techniques and metrics he has developed have become guiding principles for some of the world’s most successful loyalty programs. His speaking engagements include conferences in the US, Europe, Australia, New Zealand, and Japan.

Prior to his total commitment to loyalty marketing, his corporate roles included Deputy Managing Director of Progressive Enterprises, a major New Zealand retailer and Chief Financial Officer of Food Lion, a leading US food retailer. He has an M.Com. (Economics) from Auckland University, New Zealand, and an MBA from the Harvard Business School.
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www.brianwoolf.com
Customer Specific Marketing
Brian P. Woolf
Loyalty Marketing: The Second Act
Brian P. Woolf