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AUTHORS

Authors

Jeofrey Bean
Rob Biesenbach
S. Prestley Blake
Laura Candler
Constance D. Casserly
Kevin Coupe
Brian Crawford
Yvonne Crawford
Christine DePetrillo
Debbi DiMaggio
Dr. Shirley Disseler
Jerry Evanski
Don Gallegos
Steve Hickner
Beth Kanell
Jenny Land
Harold C. Lloyd
Doug Madenberg
​Al Norman
Brian Numainville
Feargal Quinn
Adrienne Raphel
Murray Raphel
F.D. Reeve
Steve Reifman
Michael Sansolo
Laura Stevenson
​Jeff Swystun
Sean Van Tyne
Brian P. Woolf

Brian P. Woolf

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Brian Woolf is a global leader in loyalty marketing and has written three definitive works on the subject: Measured Marketing: A Tool to Shape Food Store Strategy; Customer Specific Marketing; and Loyalty Marketing: The Second Act.

Brian is the President of the Retail Strategy Center, a Greenville, SC based company that focuses on helping retailers improve their sales and profits through effective loyalty programs and lean retailing practices.
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The techniques and metrics he has developed have become guiding principles for some of the world’s most successful loyalty programs. His speaking engagements include conferences in the US, Europe, Australia, New Zealand, and Japan.

Prior to his total commitment to loyalty marketing, his corporate roles included Deputy Managing Director of Progressive Enterprises, a major New Zealand retailer and Chief Financial Officer of Food Lion, a leading US food retailer. He has an M.Com. (Economics) from Auckland University, New Zealand, and an MBA from the Harvard Business School.
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www.brianwoolf.com

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Customer Specific Marketing
Brian P. Woolf
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Loyalty Marketing: The Second Act
Brian P. Woolf
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