PRODUCT DETAILS
​ISBN-13: 978-1-8880510-2-5
9.5 x 6.5 | Hardcover | 250 pages
Published May 1, 1996

Customer Specific Marketing
The New Power in Retailing

Brian P. Woolf
This book has changed the way companies do business.

Brian Woolf's theory: Mass marketing is dead. Differentiated marketing–giving different offers to different customers–is the new marketing wave.

​​A graduate of Harvard Business School and former CEO of Food Lion, Woolf shows how businesses must practice the intelligent loss of business for greater profits by reorganizing the business along customer, rather than product, lines.

"The Bible of how to do loyalty marketing. ​"

Linda LeBoutillier