Jeff Swystun

Authors

Jeff Swystun

Jeff Swystun runs Swystun Communications, a business and brand strategy consultancy. Throughout his 25-year career, Jeff has served as DDB Worldwide’s Chief Communications Officer, Interbrand’s Global Director of Marketing & Innovation, and a Principal Consultant in Price Waterhouse’s Marketing & Customer Management Practice.

Jeff speaks at conferences around the world. He is the editor of The Brand Glossary and author of many papers and columns in marketing journals and blogs.

Why Marketing Works
Jeff Swystun

AUTHORS

Authors

Jeff Swystun