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AUTHORS

Authors

Jeofrey Bean
Rob Biesenbach
S. Prestley Blake
Laura Candler
Constance D. Casserly
Kevin Coupe
Brian Crawford
Yvonne Crawford
Christine DePetrillo
Debbi DiMaggio
Dr. Shirley Disseler
Jerry Evanski
Don Gallegos
Steve Hickner
Beth Kanell
Jenny Land
Harold C. Lloyd
Doug Madenberg
​Al Norman
Brian Numainville
Feargal Quinn
Adrienne Raphel
Murray Raphel
F.D. Reeve
Steve Reifman
Michael Sansolo
Laura Stevenson
Jeff Swystun
Sean Van Tyne
Brian P. Woolf

Jeff Swystun

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​Jeff Swystun runs Swystun Communications, a business and brand strategy consultancy. Throughout his 25-year career, Jeff has served as DDB Worldwide’s Chief Communications Officer, Interbrand’s Global Director of Marketing & Innovation, and a Principal Consultant in Price Waterhouse’s Marketing & Customer Management Practice.

​Jeff speaks at conferences around the world. He is the editor of The Brand Glossary and author of many papers and columns in marketing journals and blogs. 

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Why Marketing Works
Jeff Swystun
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