PRODUCT DETAILS
​ISBN: 978-1-9384067-5-1
8.5 x 5.5 | Softcover | 157 pages
Published April 3, 2019

Why Marketing Works: 
7 Time-Tested, Brand-Building Principles

Jeff Swystun
In Why Marketing Works, author Jeff Swystun visits marketing through the ages. From the fascinating stories that range from ancient Rome to today, the book gives the seven principles that explain the reasons why marketing works:
            • Solutions
            • Stories
            • Emotion
            • Relationships
            • Community
            • Experiences
            • Authenticity
The book answers the age-old question, “Why do we buy?” and puts it in perspective to help today’s professionals improve the quality of their marketing.

The manuscript was selected as the winner of Brigantine Media’s Publish or Perish contest.
“A wonderful read! It applies lessons from centuries of great marketing to illustrate seven ways to improve your strategy and business—all with Jeff’s entertaining and instructive gift of storytelling.
David Aaker, Consultant; Professor Emeritus, University of California, Berkeley, Haas School of Business
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“Beyond all the data, big and small, beyond all the research methods, beyond all the theory, the essential truth is that marketing is about making an emotional connection with your audience. In his book, Jeff brilliantly demonstrates how successful marketing connects people with products and people with people.”
Bob Scarpelli, Former Chairman and Chief Creative Officer, DDB Worldwide

“Jeff has done the improbable. Not only has he developed a simple framework that business builders need to employ to establish enduring customer relationships, he’s also written a page-turner of a book. I read it in a single, compelling sitting.”

Howard Belk, Co-CEO, Chief Creative Officer, Siegel+Gale