PRODUCT DETAILS
​ISBN: 978-1-9384064-1-6
8 x 5.25 | Softcover | 130 pages
Published October 17, 2014
www.therulesbooks.com

Retail Rules!
52 Ways to Achieve Retail Success

Kevin Coupe
Retail expert Kevin Coupe offers 52 rules to steer a retailer to success. With a liberal dose of examples from today's business environment, Coupe gives advice on management, marketing, customers, and operations.
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​The rules reflect Coupe's unique–and sometimes irreverent–view of the world of retail.

Read one rule a week–or all 52 at once! Retail Rules! is your guide to success in business.

www.therulesbooks.com
"​Kevin is very passionate about the retail trade and that passion comes through with each lesson."
John Hall
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"This book provides 52 rules that take provide real-life lessons of failures and successes that make retail the toughest business to be successful in."

Marvin Imus, retailer