PRODUCT DETAILS ISBN-13: 978-0-9624808-3-6 9 x 6 | Softcover | 160 pages Published May 1, 2001 |
Crowning the Customer
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"Instinctively and obsessively, Feargal Quinn looks at business the way his customers do: noting the apparently tiny things and drawing from them huge conclusions. No theory is advanced without practical, entirely convincing, examples. And not a single instance of management-speak. The very best businessmen will be the first to welcome this splendid book."
Sir Martin Sorrell, CEO, WPP